Defined scope
It is clear what is included now and what has deliberately been deferred.
DELIVERY APPROACH
Clarity first.
Then design and code.
A systematic process reduces misunderstanding, technical debt and expensive late-stage changes.
STAGES
Six stages with a clear output.
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01
Business diagnosis
Objective, audiences, offer, current processes, risks and success criteria.
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02
Requirements & priorities
Essential foundation, preferences, constraints, integrations and delivery sequence.
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03
Information architecture
Page structure, content hierarchy, user journeys, data model and CMS logic.
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04
Design & prototype
Visual language, key screen prototypes, mobile experience and interface states.
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05
Development & quality
Code, database, security, integrations, performance, accessibility and testing.
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06
Launch & iterations
Deployment, analytics, team training, observation and prioritised improvements.
VISIBILITY
Decisions are not hidden inside a technical black box.
Visible intermediate outputs
Structure and prototypes are validated before full development.
Documented decisions
Important architecture, security and content choices are recorded.
Quality checks
Functionality, mobile experience, accessibility and technical SEO signals are reviewed.
Controlled launch
Environment, backups, redirects and monitoring are prepared before release.
Evidence-led priorities
Improvements are selected from usage and business signals rather than guesses.
COLLABORATION
What is needed from your side.
Do I need a finished technical specification?
No. The business situation, objective, audience and constraints matter more. Technical requirements are formalised during diagnosis and architecture.
Who makes the business decisions?
You approve business priorities, content and material choices. I prepare options, rationale and technical consequences.
How are changes managed?
Changes are evaluated against the objective, timing and scope. They can be included, exchanged for another priority or moved to the next release.
Can development continue after launch?
Yes. The solution is modular, and ongoing maintenance, improvement cycles or separate next phases can be agreed after launch.
START
The first stage is a short business diagnosis.
It establishes whether the priority is a website, automation, sales system or something else.
STARTING POINT
What is currently slowing the business down?
Describe the situation in plain language.